XIAOMI
Product Launch
Commissioned by: Cambo Agency
Group Account Director: Constantellou Claire
Art Director: -
As a global leader in consumer electronics and smart technology, Xiaomi consistently pushes the boundaries of hardware innovation. Working from a provided storyboard and initial art direction, the project required executing a high-impact, large-format outdoor video for the global launch of the 11T Series. This involved engineering an immersive 3D environment and motion system optimized for high-traffic public viewing at the flagship ATTICA store in Athens.
3D Environment Design / Motion Graphics / Technical Art Direction
Storyboard
CAMBO
Styleframes
R&D
....
