ALPHA BANK
Commercial
Commissioned by: VML
Chief Creative Officer: Antonis Stavropoulos
Creative Director: Manos Mosconas
Art Director: Aleksandra Zafolia
Account Director: Eva Vikonopoulou
Post: Movielab
Alpha Bank is one of Greece's primary banking institutions. The project focused on animating a specific graphic package and visual style from a pre-defined storyboard for the "Stegastika gia Neous" campaign. The process involved analyzing the static visual design layout, breaking down the vector assets, and building a fluid motion language that preserved the brand's identity while adapting the creative elements into a dynamic, broadcast-ready television format.
Role: Motion Design / 2D Graphics / Compositing
Mixed Media Workflow:
Blended live-action footage with frame-by-frame design, 2D motion graphics, and 3D animation techniques.
Technical Execution:
Utilized 3D software in specific instances to execute and arrange typography cards, logos, and on-screen text supers.
