Volton
Commercial Pitch
Commissioned by: VML
Chief Creative Officer: Antonis Stavropoulos
Creative Director: Manos Moschonas
Art Director: Maria Tsiplakidou
Volton is a prominent Greek provider of energy and telecommunications solutions. Tasked with defining the aesthetic and narrative direction for an upcoming commercial campaign, the project required translating a raw script and initial art direction references into a cohesive design system. Full visual styling and a definitive motion study were established to lock in the campaign's visual pulse, though the concept ultimately remained unproduced after the tournament run concluded early.
Art Direction, Visual Design, Motion Study
Art Direction
VML
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R&D
Visual cues
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