ELMA
Product Visualization
Commissioned by: Karavellas x Team
Creative Director: Konstantinos Karavellas
ELMA is Greece's historic, traditional chewing gum brand, globally celebrated for incorporating authentic Chios mastic resin. Tasked with creating a high-end 3D product visualization and final packshot for a commercial campaign, the project focused on modeling and rendering photorealistic product assets. Special attention was given to lighting precision and material accuracy, effectively elevating the brand’s visual shelf-presence across broadcast, print, and outdoor advertising platforms.
3D Modeling / Look Development / Packshot Execution
