ALPHA BANK
Event Video
Commissioned by: VML
Chief Creative Officer: Antonis Stavropoulos
Creative Director: Antonis Papatheodoulou
Art Director: Anthi Giannakopoulou
Account Director: Eva Vikonopoulou
Sound Design: Movielab
Thousands of Group employees in Greece and abroad attended Alpha Bank’s first Culture Day, where the bank presented its new growth and operational model. Tasked with developing a full-scale event narrative from a raw script, the project required architecting the visual pacing, defining the aesthetic direction, and building custom environments to support the spoken narrative and bring the bank's new corporate purpose to life.
Motion Direction
KEY CONCEPT
Storyboard
Visual narrative
