skai TV
Broadcast Concept
SKAI TV is one of Greece’s major national television networks, focusing on news, current affairs, and entertainment. The visuals were created as a result of a brainstorming session that explored concepts for a new on-air identity and motion language for the network. This exploration developed into a cohesive visual system, using high-fidelity styleframes and motion prototypes to show brand flexibility across multiple touchpoints.
Creative Direction / Styleframe Design / Motion Prototyping
